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Why You Need a Biz Dev Coach


One of the most in-demand services that I provide is business and professional development coaching for a range of professionals including attorneys. I enjoy this process immensely - when done well and effectively it is a positively transformative experience for clients.

Skills-based coaching is defined as an "inquiry process of helping business people master the ability to consistently obtain the results they want with a sense of well-being." Skills-based coaching is not training; it should also be distinguished from counseling. The closest analogy - and a good way to explain the business or professional development coaching process to clients - is the sports coach.

Below are coaching methods that translate well between business development and the age-old game of golf:

  • Works only with those players who are talented and demonstrate an interest and ability to develop their personal best game;

  • Supports clients' in the assessment of strengths and challenge areas;

  • Helps a player identify proximate and longer-term development goals for his/her game;

  • With his/her in-depth experience and specialized skill set, creates a plan to reach the client's development goals;

  • Keeps his/her client forward-focused and aware of new opportunities for growth and development; and

  • Develops strategies for working through any obstacles to change and assists his/her client in overcoming limiting beliefs

Watch this space throughout the month of August for more on the coaching process and how to get started. Follow us on Linked In.


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